For this project, I developed a brand designed to connect artists, focusing on fostering a strong sense of community. I crafted a vibrant logo and color palette, using bold colors to reflect the dynamic and diverse personalities of the artists connecting through the app. Gradients were employed to symbolize the blending of these diverse creative minds.My goal was to create a visually striking and cohesive brand identity that mirrored the app’s purpose of facilitating artistic collaboration and community building.

I prioritized a clean UI to ensure an easy and intuitive form of connection for users. To enhance the community aspect, I developed a social strategy that includes pairing different artist personality types to encourage meaningful interactions.Additionally, the strategy incorporates relatable memes, podcasts discussing creative trends, and spotlight features on both well-known and emerging creators who are producing incredible work. This approach aims to create a vibrant, engaging platform where artists can connect, collaborate, and grow within a supportive community.